Hmmm, that's kind of a strange title for a post, but that's OK - it will make more sense in a bit, hopefully. The actual question goes back to a conversation I had the other day with a friend of mine, I'll call him Jim even though that's not his real name. We were talking about what it takes to be successful as a marketer and he mentioned the fact that though he had considered moving to a new company to market, he had decided to stay put where he was. What he actually said was that he had realized that it wasn't the company that mattered but rather what he did himself. That's a pretty bold statement, so I'll repeat it. It wasn't the company that mattered but rather what he did himself. Or, to put it another way, success comes from within each of us.
Part of what made the whole conversation with Jim so interesting is that he's had loads more time in the marketing industry than I have, by a factor of something like ten to one in fact, but he's never had much success with it, so I found myself in the position of giving advice to someone who's been around a lot longer than me. There are no doubt lots of reasons that Jim hasn't had much success yet, but I know that it's not from a lack of trying on his part. Without knowing all the details, I would still safely to be able to say that the missing element is his belief level in himself rather than any lack of skill. I could hear it in his voice.
And, I know, his prospects can too.
If you're not excited about what you're doing, why should anyone else be?
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